CFL Finance & Entrusted Lending

THE CHALLENGE

To generate a consistent weekly lead flow of finance enquiries.

PLANNING AND STRATEGY

Developed messaging for people seeking finance for cars, personal loans, home loans and business finance.

IMPLEMENTATION

Produced the advertising and outreach creatives to target the ideal customers (consumers and business owners). Developed an automated filtering processes to categorise the leads by quality.

THE RESULTS

1,193 leads generated at a price that met the cost-per-lead target and the ROI targets specified by our clients.