Fleetminder provides a complete GPS vehicle tracking solution for the consumer and business market.

THE CHALLENGE

To be generate more leads and sales, efficiently without having to spend tens of thousands of dollars on advertising.

PLANNING AND STRATEGY

Determining what specific requirement consumers and business owners wanted from GPS vehicle tracking devices. The market needs included protection of expensive vehicles, efficiency of vehicle fleet operations, and higher likelihood of recovery if the asset was stolen.

IMPLEMENTATION

Developed messaging around these market needs and communicated those needs in various channels to generate leads.

THE RESULTS

Web and phone quotation requests increased from 14 per month to over 162 quotation requests per month being a 966% increase.

* 162 average per month over a 12 month period – January to December

Below is a screenshot from Fleetminder's CRM system with some of the quote request leads listed.