Nexia provides boutique accounting, taxation and compliance services to medium sized businesses in Perth, Western Australia.

THE CHALLENGE

To be introduced to and obtain new clients with annual revenues of $5Mil to $20Mil.

PLANNING AND STRATEGY

Suitable companies in various industries meeting the annual revenue criteria. Kinetic created the marketing communication that appealed to directors in the target business size. Customisation was required for each business industry targeted.

IMPLEMENTATION

Developed a target list of companies. Kinetic implemented the direct outreach strategy and reviewed the results to see which industries responded. Refinements were made to the target list for additional outreach.

THE RESULTS

51 companies replied and requested further information and set meetings. Each new client represents $15,000 - $30,000 in additional annual service revenue for NexiaCorp.

# Business leads (introductions) = 51 | Avg client value $23,000 (per annum)